Hmm? The importance of marketing to attract talent rather than to attract clients? Yes! I talked to Ryan Kovach, fractional CMO, about how important marketing is to attract the right talent. With so many years of experience, Ryan only felt it appropriate to write a book to help others. This is no ordinary book, it’s meant to be a guide. You can skip around to the parts that pertain to the struggle you are currently having. We all joke that we’d like a manual to life. While Ryan can’t offer that he can offer a guide to marketing your business to the talent you want to attract. When you have the right talent in place, they will effectively take care of the client, close the sales, and naturally attract more clientele through referral. And when you do not need to stress about where the next client is coming from, you have the choice of which clients you want to work with too! Check out our conversation about the war over talent in the construction industry.
Connect with Ryan Kovach on LinkedIn @CRKovach
Look For Ryan Kovach's Book Soon: How to Win the Current War for Talent In Construction